Visa urges fans to ‘get on her side’ for Women’s Asian Cup
Visa urges fans to support female athletes support female athletes beyond moments of victory.
Visa has launched a new campaign, “Let’s Get On Her Side”, supporting female athletes during the AFC Women’s Asian Cup Australia 2026 and encouraging fans to back women in sport beyond just their victories.
The announcement:
As the AFC Women’s Asian Cup Australia 2026 kicks off this month, Visa launches Let’s Get on Her Side, a new campaign showing the need for collective support and calling on fans to stand with female athletes at every stage of their success.
Even as women’s sport continues to reach new heights in visibility, participation and fandom, research shows that 87 percent of elite sportswomen have experienced gendered online abuse[1]. Let’s Get On Her Side invites supporters to go beyond the applause and show up with positivity, pride and encouragement when it matters most. The campaign highlights the role fans play in shaping a culture where female athletes feel backed, respected and celebrated on and off the field.
The video series features Visa ambassador and Olympian Flynn Southam, who reads real online comments directed at female athletes. Delivered with an intentionally light, comedic tone, the films reveal the stark contrast in how success is often received across genders.
Flynn said: “When you’re competing at the highest level, the support you feel from the crowd and the community really matters. This is all about backing female athletes with the same energy and respect they bring to their sport, not just when they’re winning, but every step of the way.”
Meble Tin, Head of Marketing for Visa Oceania, said: “Supporting the AFC Women’s Asian Cup means standing with athletes beyond the win, acknowledging the hard work they put in and the pressure they face in representing their country.”
“Backing inclusivity in sport is essential – not only to protect performance and wellbeing for women especially, but to also ensure the next generation sees sport as a place of opportunity, respect, and belonging.”
The campaign will run on Paramount, Netflix and social channels.
For more than 15 years, Visa has been a global supporter of women’s football, backing the game well before it reached today’s levels of visibility and commercial momentum.
Let’s Get on Her Side builds on that legacy, reaffirming Visa’s long-term commitment to standing with female athletes at moments when attention, pressure and scrutiny are at their highest.
By turning visibility into positive action, Visa hopes to help redefine what support for women in sport looks like, during the AFC Women’s Asian Cup Australia 2026 and well beyond it.
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Does anyone else find it concerning that Visa’s “Get on her side” add playfully demonstrates an act of domestic abuse I could imagine has played out in homes across the country, as a call to action against online abuse of female athletes?
I understand the need for making advertising memorable, but in an attempt to make viral content, this ad appears to be trivialising and even encouraging a different and very closely related type of abuse.
It’s a shame since there are plenty of ways they could have gone with this ad without lowering itself to insidious abuse, masquerading as playful humour.