Andrew Winter fronts new DiJones real estate recruitment campaign, via SpareRoom
Real estate company DiJones has launched an agent recruitment campaign in the form of a roundtable series, starring TV presenter and real estate expert Andrew Winter, in collaboration with creative agency SpareRoom.
The eight-episode series, ‘The DiJones Hypotheticals Roundtable Series’ – questions industry norms and explores the skills required for today’s real estate agents, to get the answers of tomorrow.
In the campaign, Winter, who is known for hosting a number of property TV shows including Selling Houses Australia and Love It Or List It, hosts an expert panel to tackle these questions, including DiJones’ COO Brent May and sales agency Lucie Trinco, head of residential research at Corelogic, Eliza Owen, and Mark Horvat from The Acquiry.
“Discussions ranged from how spatial computing (such as VR headsets) could revolutionise virtual inspections to client prospecting using AI consumer data and protecting client data from cyber-attacks,” Winter said of the campaign.
“We also looked at how technology could disrupt how we live and sell property, and the implications of legislative reform to negative gearing and early superannuation access for buyers.”
The recruitment campaign hopes to break industry semiotics and attract more real estate talent, positioning DiJones as a forward-thinking brand and employer.
Grant Gordon, head of marketing at DiJones, explained: “Instead of the typical office flythroughs and employee benefits messaging of your run-of-the-mill recruitment ad, DiJones and SpareRoom have developed an 8-episode panel show exploring thought-provoking ‘what if’ scenarios.
“The concept for the DiJones Hypotheticals Roundtable Series elegantly met our brief, allowing agents to consider a genuinely forward-focused brand like DiJones as the brand to work for.”
Co-founder and strategic partner at SpareRoom, Ian Foulds, added: “Collaborating with a brand like DiJones, which shares our passion for innovation and bold thinking, allowed us to create something truly exceptional.
“By stepping away from traditional recruitment tropes and focusing on meeting agents on their terms on their preferred content channels, we’re providing entertainment, education and an unapologetic demonstration of the craft of DiJones real estate.”
The series goes live today via social media, with all episodes and further information for possible new agents available on the DiJones website.
Related Content
SUBSCRIBE
Sign up to our free daily update to get the latest in media and marketing.
