Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott
In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard. Speaking with Mumbrella’s Miranda Ward, Woodward explains how he’s taking advantage of Abbott’s declining brand to gain advantage as the Labor candidate for Warringah in the upcoming Federal election.
In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard. Speaking with Mumbrella’s Miranda Ward, Woodward explains how he’s taking advantage of Abbott’s declining brand to gain advantage as the Labor candidate for Warringah in the upcoming Federal election.
Andrew Woodward is a communications management consultant specialising in sport, major events, climate change and general counsel. With more than 20 years of industry experience under his belt, Woodward is now turning his sights to Canberra, taking a tilt at one of the safer Liberal seats of the past 20 years: Warringah.
For the past 22 years the Federal seat of Warringah has belonged to Tony Abbott, who despite being knocked from the top job last September by Malcolm Turnbull will contest the next election widely understood to be held on July 2.
But that could be about to change, if Woodward has anything to do with it.
Good luck with that Andrew. This pelican’s only hope is a backlash against the Liberal party. Tony Abbott’s brand has only strengthened among conservatives, i.e. the vast majority of people in his seat.
The Libs have just pre selected a left of centre candidate in Mackeller to replace Bronwyn Bishop which did not go down at all well. Waringah is blue ribbon conservative Liberal, and the punters won’t be falling over themselves to back a lefty “Comms professional” who cites Al Gore as a hero.
My tip – Abbott will win Warringah on primary votes without going to preferences. Andrew – stick to Comms mate.
Good luck Woody. No easy task you’ve set for yourself up on the insular peninsular, but the punch-drunk pugilist is surely ready for a knock-out blow. Looks like you are going to have a fun time relentlessly running at him, regardless of the result!
Really ? This is effectively a political fluff piece. Totally wrong forum for this sort of stuff, from any political party incidentally.
@ Mark Hall Smith – politics is the greatest marketing hype of all time. Thus I can not think of anything more appropriate for discussion
Nice story – but I have more chance of beating Abbott than this bloke – and I’m not running. Traditional liberal voters are not going to leap across the chasm to vote alp
@ Stephen – you make a very good point. I stand corrected !
“It’s never been a more exciting time to be Labour’s candidate in Warringah”
with Labour operating a “kitchen-table operation” in Warringah.
It is labor (party), not labour (as in market or force)
As others have noted it is a pretty died in the wool blue ribbon seat, however Mr sabbott has proven to be unpopular to the broader electorate, not clapping the budget last night will be more ammo for him not being “part of the team”
Excitting to read. Wishing Andrew luck. Good on him for giving us northern beaches people an attractive alternative. Thanks! The young people are ready for it