Andy Flemming is eaten by a lion (sort of)

For those cynics among you who thought that every second of M&C Saatchi’s recent ad for Optus – which featured flying elephants, crocs and rhinos – involved only digitally animated animals and not the real thing, spare a thought for the agency’s creative director Andy Flemming.

The poor chap was bitten by a lion during the shoot in South Africa.

Really? Well, yes. And here’s the medical certificate to prove it.