Another ad censured by watchdog because ‘domestic violence isn’t funny’

The ad watchdog has taken a stand against a second ad which attempted to use domestic violence against men as the punch line.

The radio ad for Tamar Hire which promotes mini excavators was found to have breached the Advertising Standards Bureau’s Advertiser Code of Ethics for its inference of domestic violence and “suggestion of menace”.

The audio depicts a woman calling Tamar Hire to get rid of the rubbish sitting in her back yard because her husband is too busy to help, while in the background listensers can hear the muffled voice of a man who seems to be gagged and struggling.