Advideals joins LilBirdie in group buying space for ads

A start-up called Advideals has joined LilBirdie in Australia’s group buying space for media and advertising.

Launching later this month, Advideals will also offer heavily discounted media, but has positioned itself as more of a platform for trading traditional media than LilBirdie, which has focused on offering deals for niche media, such as digital screens in convenience stores, branded napkins in food courts and hot air balloons.

Advideals’ launch press release read: “From print publications to radio and online, AdviDeals secures significant discounts on a range of
advertising opportunities in some of Australia’s most well-known media.”

Co-founder Mike Brown told Mumbrella that the focus of the platform would be to appeal to small to medium-sized businesses which haven’t advertised before.