Ant Keogh reveals first work for The Monkeys in ‘Holden Colorado, Not to be Outdone’ campaign
Holden has launched a new campaign as part of its ‘Let’s Go There’ brand platform, to promote its Colorado range of cars.
The television commercial is one of the first produced by The Monkeys’ chief creative officer, Ant Keogh, since he joined the agency in October last year.
Keogh, who has created some of Australia’s best ads including Carlton Draught’s ‘Big Ad’, Four’N Twenty’s ‘Magic Salad Plate’ and Bond’s ‘The Boys’, joined the The Monkeys after departing Clemenger BBDO Melbourne as its chief creative officer, where had been for a decade, to pursue a “personal project”.
Average.
Long climb.
Short slide.
Fun idea though.
Enjoyable ad. And great casting of my friend Tormund Giantsbane.
Onya C & Z… I bet you’re missing REA though.
I feel like the Monkeys are trying to hype their first output a little too hard.
This is fine, but not the blockbuster i’m sure they were all hoping for.
Shame.
It’s better than most of the total shite that exists for car advertising in this country.
This at a minimum has an idea.
And I for one am glad it doesn’t use the typical occha-boofhead VO either.
Last good stuff was Hyundai’s Ooo Baby Baby.
Good stuff.
Great casting
nice idea but 30 secs too long for mine
Laughed out loud and keep watching it. Love the idea. Don’t know how you could put a better foot forward to be honest.
Really nice, well done!
Ant, is that you?
Dig it. Well done!
By blockbuster you mean ‘big’ production no doubt; like the ‘beer ad’.
A small idea done cleverly is just as good if not better.
Cheers
i like it. i don’t see how it could have passed the ad standards tho, it’s not fair to show this kind of work if it can’t run?
God I hate the negative “everything is shit” circlejerk you see in the comments here sometimes.
This is a nice piece of creative. It’s different, based on a good idea and executed well. What do you people want?
At least provide a critique or insight or something more than “nah”.
http://www.adeevee.com/2004/03.....oat-print/
Last year…
https://youtu.be/qT6x_KOD1rM