ANZ appoints a new group CMO
ANZ has announced the appointment of Astrud Burgess as its new group chief marketing officer.
Astrud Burgess
Burgess takes on the role in addition to her current responsibilities leading data, marketing and customer experience in New Zealand.
She replaces Sweta Mehra, who has been appointed managing director of Australia everyday banking, responsible for deposits, credit cards and personal loans, ANZ confirmed in a statement.
As CMO, Burgess will lead the development and delivery of the bank’s brand strategy and will report to chief executive officer Antonia Watson and the group executive of Australia retail, Maile Carnegie.
Of the appointment, Carnegie said: “Astrud is a highly regarded executive with an impressive depth of knowledge in marketing and data.
“Under Astrud’s leadership, our New Zealand business has achieved substantial growth and reinforced market leadership.”
And of Mehra’s departure from the role, Carnegie said: “In her six years as CMO Sweta has spearheaded a customer-centric, data-led approach to marketing and I thank her for her contribution.
“Sweta has been a strong advocate for our focus on the financial wellbeing of our customers and will continue to do so in her new role leading our Everyday Banking portfolio,” Ms Carnegie said.
Burgess will remain based in Auckland. She commences in her expanded role on 31 July.
Have your say