ANZ Bank CMO Sweta Mehra on rebuilding from the failures of the banking industry

Kalila Welch

August 12, 2022 7:23

“Multiple pieces of data show that the customers are right, we are not doing what they’re asking us to do, or they’re expecting us to do,” said ANZ Bank chief marketing officer, Sweta Mehra in a session at Mumbrella’s Finance Marketing Summit on Thursday.

In the session, titled “It’s not you, it’s us: Decoding data to get to the heart of personalised banking”, Mehra shared ANZ Bank’s approach to rebuilding customer trust through a focus on customer experience in the aftermath of the Royal Commission into Banking.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics