ANZ takes creative account to pitch

May 28, 2024 11:15

The Australian creative account for ANZ has been taken to pitch as the bank looks for a new ecosystem of agencies to meet its evolving business needs.

In a statement sent to Mumbrella on Tuesday, Sian Chadwick, ANZ’s general manager. marketing, confirmed the news.

“We’re constantly reviewing the ways in which we work with our Australian agency partners,” Chadwick said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

BC 28 May 24

It appears as though ANZ have had long tenures with partners historically, so this seems out of the norm.
Special would have to pitch as it’s such a big client of theirs – it seems retaining it would be the only way of keeping doors open…?

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