ANZ takes media account to pitch

ANZ has confirmed it is taking its Australia and New Zealand media account to pitch, to ensure it has “the best partner model for the future” in the changing media landscape.

Starting next month, the review will kick off with an initial market assessment. The bank confirmed its long-term media agency partner, PHD, will be invited to take part in the process.

PHD has worked on the account since it opened its doors in 2012. In February last year, it extended the relationship.

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