ANZ’s personal banking head and former CMO joins NAB
ANZ Australia’s managing director of everyday banking, and former CMO, Sweta Mehra, has made the switch to NAB, Mumbrella can reveal.
Joining the competing bank as its executive general manager of personal everyday banking, Mehra will be responsible for accelerating growth and making NAB the “preferred bank of choice for Australians” by “delighting customers” with relevant, innovative propositions.
NAB told Mumbrella she will also be responsible for improving experiences across channels for its customers and bankers.
Described as having a “unique blend of experience”, NAB said it is looking forward to Mehra’s “knack for strategy and customer-centric thinking”, as well as her ability to drive real-world business outcomes.
Mehra joins NAB from ANZ, where she spent nearly eight years – six as the brand’s chief marketing officer.
Mid-2023, she moved away from the CMO role into a position of managing director of everyday banking, with her responsibilities including deposits, credit cards, and personal loans. She was replaced by NZ-based Astrud Burgess.
During her time as CMO, Mehra spearheaded a “customer-centric, data-led approach to marketing”, and was a “strong advocate” for the brand’s focus on the financial wellbeing of customers, ANZ’s group executive of Australia retail, Maile Carnegie, said in July 2023.
ANZ confirmed Mehra’s departure with Mumbrella, but did not provide a comment. An ANZ spokesperson instead referred Mumbrella to its July 2023 CMO announcement.
Prior to ANZ, she spent 17 years in brand management and marketing with Procter & Gamble.
Mehra’s appointment comes shortly after NAB also hired a new chief marketing officer, executive, group marketing, in Visa’a Natalie Lockwood.
Lockwood spent eight years at Visa, most recently as vice president, head of marketing, for Australia, New Zealand, and the South Pacific.
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Uninspiring move, NAB.
You make billions, yet couldn’t go further than a competitor to find your candidate, ensuring the same boring bank tactics will apply to you too.
User ID not verified.
She made no impact at ANZ unfortunately.
User ID not verified.
Congratulations Sweta! You made a huge impact during your time at ANZ. Can’t wait to see what you will do at NAB!
Congratulations!
User ID not verified.
Have your say