AOL agency sales boss: TV and digital video shouldn’t see each other as a threat

May 4, 2015 7:36

https://youtu.be/ypQSFG6SiBQ

AOL’s top agency sales executive has said publishers and agencies wanting to be competitive in the digital world need a clear ‘consumer first’ strategy to be effective in both the content and marketing space.

In a video hangout with Mumbrella Jack Bamberger, global head of agency development for AOL, said that for all the hyperbole around digital as a threat to legacy media the question would be who put consumers at the heart of their strategy.

“I don’t look at it as a threat, I just start with the consumer,” said Bamberger. “The consumer behaviour has changed – reality check there – so we need to make sure we are following the consumer we will then figure out what to do, but I think the broadcast companies are recognising that as well.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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