APG Creative Strategy Award winners announced

AJF Partnership’s Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year’s APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, ‘How Suffering Made People Quit’.

The announcement:

AJF Partnership’s Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year’s APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, ‘How Suffering Made People Quit’. The winning case – which also took out the Grand Effie at this year’s dedicated effectiveness awards – also scored the pair Gold and the special prize for Best Insight/Input.