APN launches Sydney Airport traveller study
Outdoor advertising company APN has released a study on Sydney International Airport travellers.
The announcement:
Sydney, February 22 2011: Travellers at Sydney International Airport are high value consumers who are receptive to advertising messages and highly likely to switch products and brands, according to research from Australia’s leading outdoor advertising company, APN Outdoor.
The second study in APN Outdoor’s commuter insight program, ‘Australia on the Move’, was conducted by Nielsen and comprised of interviews with airport passengers (n=400) in various precincts within Sydney Airport’s T1 International Terminal.