Apple killed advertising – can Bitcoin save it?
In this posting from the LinkedIn’s Agency Influencer Program, MediaCom’s Alex Kirk presents an innovative solution to help online publishers make money
Like digital advertising doesn’t have enough trouble.
The most valuable company in the world just declared open season on the internet’s economic model – but another economic disruptor, Bitcoin, may hold the key to its defence.
https://www.youtube.com/watch?v=XGWOz-5VHGs
Apple recently announced that the imminent new versions of its Safari browser on both mobile and desktop would incorporate technology that would effectively prevent an advert from “following you around” the internet.
Obviously a lot of logistics to work through but this could be one hell of a brilliant idea
Good thought. There are immense problems though. Firstly, bitcoin mining doesn’t provide rewards quite like that – by solving an immense mathematical problem you only have a chance at a bitcoin reward. You can mine with a cpu for 1000 hours and get nothing. So you need to pool cpu power, which is feasable, but potentially leaves you open to serious unscrupulous hacking. Wait for your shoe company to stuggle if their ads end up paying for hitmen and arms dealers to make a quid. Hence pirate bay…people who navigate the dark web are alive to such risks, your Average Joe probably just wants to look at, say, the footy results rather than fund armed gangs and the child trafficking trade. Nice idea in theory, but as for advertisers, caveat emptor
By searching for the name of a female film director, I ended up on a site selling bras for women who’d had a mastectomy. Even though I left it at once, I have since been presented with ads for mastectomy bras whenever I’m not using an ad blocker. Likewise, my wife is bombarded with ads for would-be brides from Asia. So I can see some potential in Apple’s cookie blocker. I can also see why the author of this article takes it as a given that everyone hates advertising.