Apple TV: the ‘game changer’ for the global TV advertising industry

Miranda Ward

September 18, 2015 10:33

The re-launch of the Apple TV is a game changer for the global TV advertising industry argues Lee Stephens.

There have been a mountain of articles following last week’s Apple Worldwide Developers Conference announcements. Yet one of the least talked about innovations is a game changer for the global TV advertising industry.

In between iPhone announcements the conference took the time to re-launch the company’s underrated Apple TV. Tim Cook led the conversation by saying, “Our vision for TV is simple and perhaps a little provocative. We believe the future of television is apps.”

In a nutshell the highlights were:

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Apple Apple TV Lee Stephens

4 COMMENTS

Encyclic! 18 Sep 15

Meanwhile, Netflix. It’s like Apple TV, but without ads, because people who pay for content don’t want to see advertising.

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Billy C 18 Sep 15

I would think the ad blockers in ios 9 night end up making a pretty big difference as well.

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dont forget 21 Sep 15

wasn’t Foxtel pushed as an ad free service– look at it now.
hmmmm… facebook, instagram, youtube… all going the way of the revenue grab for advertising dollars.
How long do you really think Netflix will stay ad-free??

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Peter H 21 Sep 15

Interesting seen as a large amount of Apple TV owners access Netflix via apple TV, Apple are simple waiting to turn on the tap!

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