APT takes on cummins&partners as agency of record
Cummins&partners has been picked as the creative agency of record for APT – part of the APT Travel Group – following a competitive pitch process.
According to the luxury travel tour operator’s chief marketing officer, Jason Shugg, cummins&partners’ deep expertise in the tourism and travel sector made them the best choice for the agency of record appointment.
The agency’s knowledge of the industry is born from its founder Sean Cummins’ past work on Virgin Australia’s launch (known as Virgin Blue at the time), Tourism Queensland’s ‘Best job in the World’, and ‘You’ll Love Every Piece of Victoria’.
