Arc and Integer fly the Aussie flag at Globes
Two Australian agencies emerged as winners at the Globes – an international promotional marketing awards show – in Rio de Janeiro last night.
The promo marketing arms of Leo Burnett and Whybin\TBWA – Arc and Integer, respectively – won a Globe each.
Arc won for its Lifebuoy campaign for Unilever’s Lifebuoy hand sanitizer which generated a 13.7% value share.
