Are best practice pitch guidelines being used? Few and far between, says Publicis boss Rebelo
Publicis Groupe ANZ CEO, Michael Rebelo returns for an end-of-year chat, to discuss the task at hand to apply industry standards across new business, as well as forecasting 2023 and why smart clients will prevail, and why winning awards gives you the edge in the talent market. The whole team also gets together to each put forward their case for the biggest story of 2022.
Last year the MFA brought out its best practices for media pitching, endorsed by the AANA following on from the IPA in the UK launching the Positive Pitch Pledge.
“Are those being used?” says Publicis boss Michael Rebelo on this week’s Mumbrellacast. “Probably very few and far between, if you were to ask the pitches we’ve been in.”
“Have they followed the MFA best practice pitch guidelines? No, in short. Some have probably referred to them.”
