Are Media and Bonzai partner to give advertisers more autonomy

Calum Jaspan

April 8, 2021 10:36

Are Media and Bonzai have launched dynamic carousel advertising with partners Century 21 and Better Homes and Gardens Real Estate.

This new format allows advertisers greater brand control over campaigns, with audience and geo-targeting, and creative changes able to be managed directly by the client.

Launch partners Combined Franchise Services, which operate Century 21 and Better Homes and Gardens Real Estate will use dynamic carousel advertising to showcase multiple products in one ad unit, each with their own image, location details and click-through links to individual property pages.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.