Are Media announces new Bounty Parents podcast series with Aptamil Toddler
Are Media is releasing a podcast series for Bounty Parents, ‘Every Parent Has A Story To Tell’, with Aptamil Toddler as a partner.
The announcement:
Are Media, Australia’s leading omnichannel content company for women, is thrilled to announce Bounty Parents’ first podcast series – Every Parent Has A Story To Tell – in partnership with Aptamil Toddler.
Hosted by media personalities and real-life mums Julie Snook and Carla Bignasca, the five-part podcast series will share unique experiences from parents of all walks of life, through poignant interviews and stories with well-known and everyday Aussie parents, to explore how different communities approach parenting.
Every Parent Has A Story To Tell covers themes ranging from separated parenting and toddler immunity to same-sex parenting and fussy eaters, with special guests including world champion athlete, doctor and mother of six Jana Pittman; same-sex parents of Gogglebox Australia fame Kevin and Bob; accredited practising dietitian Marianne Tomlin; and other mums and dads who have gone through unique and diverse parenting journeys.
The podcast series is a first for Bounty Parents, with the series also running as an audiovisual experience across the Are Media network and Bounty Parents’ social pages.
Australia’s most trusted parenting brand for more than 40 years, Bounty Parents provides mums and dads with how-to guides, expert advice, trusted product ratings, real user reviews and consumer-voted awards. Reaching 80% of all pregnant women and new parents, more than 450,000 Bounty Bags are distributed at hospitals, pharmacies and ultrasound clinics across Australia every year.
Are Media head of beauty and parenting, Alicia Melville, said: “We’re so excited to be partnering with Aptamil Toddler on this emotive and inspiring series.
“Bounty Parents has been providing trusted information and support to parents and parents-to-be for decades, with our engaged community turning to us through each stage of their journey. While family dynamics have evolved, the need for trusted, relevant information has not changed.
“Every parent’s journey is unique and reflective of the family structure, and everyone’s story is different. Every Parent Has A Story To Tell aims to empower parental confidence by championing real people and those who feel unseen,” she said.
The number one recommended brand by paediatricians in 2022, Aptamil Toddler is backed by 50 years of early life nutrition research. The premium toddler nutritional supplement is made with a scientifically tailored formulation providing trusted immune support with vitamins B6 and B12 and cognitive function with iron and iodine when prepared as directed and consumed as part of a healthy varied diet.
Aptamil Toddler’s senior brand manager, Yousra Ayad, said: “This is such a special opportunity to come together with Bounty Parents and share these unique stories and perspectives.
“Aptamil Toddler understands not all children are the same; every family and feeding journey is unique and every parent has a story to tell. We look forward to connecting with parents to share, learn and discover from our unique but shared journeys.”
Listen to Every Parent Has A Story To Tell on Spotify, Google, Apple and within the Bounty Parents content hub.
Source: SKMG
