Are Media set to invest in women and research in 2021

November 5, 2020 3:41

Are Media, formerly known as Bauer Media, has Australian women captive, according to the publisher’s 2021 media showcase.

“Are Media is the leading content company for women in Australia,” said director of sales, Andrew Cook, “connecting 6 in 10 Australian women with commercial partners, each and every day”.

CEO of Are Media, Brendon Hill, said the company would have a “tenacious” focus on women, food, homes, beauty and entertainment going into 2021. The publisher is looking to increase investment in retail and direct consumer channels to further cement its position in the market.

As part of its focus on women, Are Media will launch a suite of new and refreshed digital assets, including a relaunch of Girlfriend and the return of ELLE as a curated retail and shopping platform. This follows the launch of SYRUP, a unisex digitally-led fashion, beauty and culture brand targeting 16 to 22-year-olds which launched earlier this year.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.