Are Media’s top editors reveal the recipe for captivating content in new podcast series
Are Media’s latest podcast series, Captive, investigates how the brand delivers captivating results for readers and advertisers alike. The three-part series speaks to Are Media’s top content leaders about their creative process, using research to understand audiences, and the importance of emotional connections.
Are Media’s latest podcast series, Captive, is a deep dive into the content that captivates Australian women. Never afraid to delve into what doesn’t work as much as what does, the podcast explores content in all its forms, with the help of its top editors and commercial content creators.
In the first episode, host Dr Xanthe Mallett is joined by The Australian Women’s Weekly editor-in-chief, Nicole Byers, marie claire editor Nicky Briger, Gourmet Traveller editor Jo Hunkin and editor of Home Beautiful and Real Living Elle Lovelock.
Nicky Briger kicks off the first episode – Making MAGic – Stories behind the covers – with a memorable behind-the-scenes story about the magazine’s 25-year anniversary cover starring Nicole Kidman – which took place just one day before lockdown in 2020.
Are Media is Australia’s leading content company for women with a house of brands including The Australian Women’s Weekly, marie claire and Gourmet Traveller. Are Media offers advertisers deep connections across digital, magazine, and social media reaching nine in ten Australian women every year. Are Media’s award winning content and creative studio delivers captivating results for brands.
