Are we doing enough to mainstream progressive media?
As more brands increase their internal efforts into DE&I, are they doing enough to ensure it remains at the forefront of their consumer facing strategy? Foundation’s Tegan Conn explores the role media agencies play in increasing the impact and importance of progressive media in the mainstream.
It can be easy to forget that the work we do day to day in media and advertising has the powerful ability to influence and shape society.
That’s why it’s important to be reminded that it’s up to all of us to lead the changes we want to see reflected in the mainstream, by embracing and embedding progressive media within all strategies and plans to play our part. There’s no reason for now not to be the moment we all embrace progressive media as mainstream – for the benefit of both brands, society, and our industry.
Imagine what even a tenth of the spend brands do around mardi gras would do for Star Observer or Q News?