Are you ready to communicate? Here’s what the future of AI holds in 2021
Michael Bade, chief technology officer and co-founder of media intelligence platform Truescope, looks ahead at what communicators should expect from AI in media intelligence today, and into 2021.
A USC 2019 Global Communications Report showed that 86% of PR professionals and students considered themselves “somewhat” or “not at all” knowledgeable on the application of artificial intelligence in communications. Yet a lot are already using the results of AI daily by viewing broadcast transcripts created using speech to text software and natural language processing used for sentiment analysis in media intelligence.
One thing is certain: technology, AI and big data analysis will play a critical role in delivering key insights and help brands and organisations to remain competitive in the years ahead.
Here are my predictions:
