Are you recession fit for 2023?
With the year ahead posing a grim challenge for the corporate world, founder of The Savage Company, Chris Savage, shares several brutal truths about what the next 12 months might look like in agency land, offering an action plan for agency leaders as they return to reality after the Christmas break.
Buckle up for a roller-coaster 2023!
Corporate Australia is predicting a tough year, and is aggressively tightening budgets in readiness.
Agencies must move with lightning speed to get ‘recession-fit.’ But it’s not just about not ‘losing’ in 2023. Have the mindset to accelerate and win market share in tough times.
Here are the five big realities agencies must tackle with pace if they are to survive and – importantly – thrive this year.
Great article thanks
A great read Chris
DG