ARN launches dynamic real-time targeting and phone-shaking tech

May 6, 2020 11:09

Australian Radio Network – the parent company behind radio brands Kiis, Pure Gold, The Edge, and iHeartRadio – has launched ‘Dynamic Audio’, advertising technology it says is “world first” by allowing dynamically targeted ads on AM, FM and DAB+ radio in real time.

The technology was already implemented for the iHeartRadio Australia app, with the expanded application delivered in partnership with audio technology company A Million Ads, of which ARN is the exclusive local production partner.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

2 COMMENTS

Mr Audio 6 May 20

‘World First”? I don’t think so. Can we all stop making these types of claims as they are not correct. Sorry but this kind stuff is half the problem in the media industry.

User ID not verified.

Mick 6 May 20

Shaking your phone will become the new “fat fingers” accidental click.

User ID not verified.