ARN partners with UK company for in-game audio ads

Here, There & Everywhere’s ARN has partnered with UK-based AudioMob to launch in-game audio adverts for mobile games, In-Game Audio.

Instead of a video advertisement that pauses the gameplay, the audio advert will play with a click-through banner if the phone’s volume is on. If the user is listening to other audio, such as music or a podcast, the In-Game Audio will pause that audio to play the advertisement, before resuming the original audio.

In-Game Audio, ARN’s new audio product