‘Boys Do Cry’ in new mental health campaign via The Hallway
Content warning: This article and the videos in this article discuss mental health issues. If you or someone you care about needs support, please contact Lifeline 13 11 14 or Beyond Blue 1300 22 4636. In an emergency, call 000.
Independent creative agency, The Hallway has launched a new campaign to raise awareness for men’s mental health, reworking ‘Boys Don’t Cry’ by The Cure into ‘Boys Do Cry’.
The campaign was created in partnership with the University of Melbourne’s Centre for Mental Health and mental fitness foundation Gotcha4Life and Heiress Films, as well as support from industry charity, UnLtd and IPG Mediabrands agency, Initiative.
Three years in the making, the campaign is the “brainchild” of partner and executive creative director at the Hallway, Simon Lee, taking learnings from his own experiences with mental health struggles and anxiety.
