Arnold Furnace to flypost music posters to promote Jack Daniel’s

Arnold Furnace has created a new poster campaign highlighting the relationship between Jack Daniel’s and music.

To promote the brand’s various products, Arnold Furnace created music posters drawing on a different genres which are used to represent the different characteristics of the products and the audiences they’re aimed at.

The posters will continue with the format of music posters, with them to be flyposted around music festivals, in laneways and outside venues as opposed to using traditional poster sites.

Arnold Furnace ECD Tom Spicer said: “What started out as a tricky range brief has produced an iconic campaign that heroes JD’s genuine relationship with music. Jack is a brand built on authenticity so it’s particularly pleasing to see the poster element shunning the Adshel’s and being flyposted in all the ‘wrong places’, talking to real music fans.”