Arnott’s asks fans to vote in new Tim Tam social media campaign
Arnott’s is asking its fans to decide if its newest product variant Tim Tam Chocolicious Bites is a biscuit or a chocolate in a campaign executed by creative agency DDB Sydney.
The social media campaign for the brand, which runs across Facebook, Twitter, YouTube and Instagram, asks consumers to cast their vote.
Some fans have been supplied with a voting paddle and are requested to upload images of themselves casting their vote onto the various social media platforms.
DDB Sydney managing partner Kate Sheppard said in a statement: “We were delighted to be involved in the strategic and creative execution of another socially driven Tim Tam campaign. It marks the third evolution of the Truly Madly Tim Tam idea which continues to resonate with fans and allow us to have an ‘always on’ conversation with them across brand and new product developments.”
“Asks fans to decide”…”asking consumers to cast their vote”…”upload images of themselves casting their vote….”
What’s wrong with this picture? It’s LAZY marketing. Treating consumers as pawns in a predictable, cynical marketing chess game.
What’s the value for consumers by engaging? None.
Why would anyone, except for a bored stay-at-home serial competition-enterer, bother? They wouldn’t.
Consumers are not stage props to be manipulated in a marketing play – you need to give them a valuable experience in return for the time they give to your brand.
I’m not so sure your cynicism is warranted Mike. I love a good TimTam and am massively excited by Chocolicious bites. I’ll have my opinion heard as to weather they’re biscuits or chocolates and no, I’m not, as you so aptly describe, “a bored stay at home serial competition enterer”.
Bravo to the team who put these on the shelves. This is an Aussie icon re-born!