Arnott’s drops GPY&R for DDB

Tim Burrowes

May 18, 2012 4:17

Arnott’s has parted ways with GPY&R in favour of fellow rostered agency DDB, the snack giant announced today.

The announcement:

Arnott’s Australia announces advertising agency consolidation

Australia’s favourite baked snacks company has today confirmed the selection of DDB Group as its principal advertising agency.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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1 COMMENTS

AdGrunt 19 May 12

Wow.

I forget how long exactly, but Patts and Arnott’s have been together for decades.

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Arnott’s drops GPY&R for DDB

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