Arnott’s drops GPY&R for DDB

Tim Burrowes

May 18, 2012 4:17

Arnott’s has parted ways with GPY&R in favour of fellow rostered agency DDB, the snack giant announced today.

The announcement:

Arnott’s Australia announces advertising agency consolidation

Australia’s favourite baked snacks company has today confirmed the selection of DDB Group as its principal advertising agency.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

AdGrunt 19 May 12

Wow.

I forget how long exactly, but Patts and Arnott’s have been together for decades.

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Arnott’s drops GPY&R for DDB

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