Arnott’s indulges in temptation in latest campaign from The Neighbourhood
Arnott’s and Publicis Groupe’s The Neighbourhood have revealed the brand’s new premium product range in a multi-channel campaign.
The campaign incorporates integrated creative, media, digital and PR to target shoppers looking for a more indulgent snack, in a nod to the changing tastes of Australian consumers.
The campaign creative uses visuals to appeal to the senses, featuring close-ups of decadent ingredients and women indulging in the new products.
