Arnott’s unveils Bluey biscuit collaboration via Publicis Groupe’s Arc

Arnott’s has paired up with much-loved children’s TV character, Bluey, to launch a new biscuit collection, with shopper marketing and a social media campaign handled by Arnott’s Publicis Groupe power of one solution, The Neighbourhood.

The “Arnott’s x Bluey” campaign is headed by Publicis’ shopper marketing agency, Arc, along with Saatchi & Saatcchi, Spark Foundry and Herd MSL as part of The Neighbourhood team.