ARN’s Duncan Campbell on the strength of the Pure Gold Network despite lockdowns
After the delayed fifth metro radio ratings of 2021, Mumbrella’s Zanda Wilson caught up with ARN national content director, Duncan Campbell, to find out how the Pure Gold Network bucked the shift away from music-driven listening, as well the difference in listening habits comparing the current lockdowns to those in 2020.
A lockdown-driven swing back towards Nine Radio and the ABC’s talkback stations across multiple markets might be the clearest narrative to take from the fifth GfK metro radio survey, but look a little closer and there’s another network emerging with some great results.
ARN’s Pure Gold Network of stations, which includes WSFM in Sydney, Gold 104.3 in Melbourne and 4KQ in Brisbane, managed to buck the wider trend of audience shift away from music-driven formats this book.
The Pure Gold Network has performed despite the strength of talk
