ARN’s Duncan Campbell on what will happen once lockdowns ease for non-talkback radio
After the delayed sixth metro radio ratings of 2021 dropped, Mumbrella’s Emma Shepherd caught up with ARN national content director, Duncan Campbell, to hear from him about why talkback radio continues to be a driving force in the industry, as well as where to next for talkback and FM once lockdowns in Sydney and Melbourne ease.
2GB’s Ben Fordham kept the title of the #1 breakfast show in Sydney, with a significant swing towards the talk radio host and away from KIIS 106.5’s Kyle and Jackie O in the sixth GfK metro ratings survey of 2021.
Fordham recorded a two percentage point increase in breakfast share, making it his highest ever survey result. While Nine’s 2GB also had a great book overall seeing a 1.2 point bump to finish with a 16.4% share.
Ben Fordham held onto his audience this survey
