ARN’s WSFM and Nova’s SmoothFM involved in ‘interesting tussle’ for audience
Australian Radio Network WSFM is set to “battle” it out with Nova Entertainment’s SmoothFM in Sydney in the year ahead, with WSFM looking to retain the audience that floats between the two stations.
In Sydney, WSFM claimed a Monday to Sunday audience share of 6.9% while SmoothFM retains an easy lead with a share of 9.7%; however, Duncan Campbell, ARN’s national content director, expects an “interesting tussle” between the two stations in 2017.
Speaking with Mumbrella, Campbell said the highlight of survey seven’s results was seeing the “early signs” of SmoothFM’s ratings figures settle back, with the station down 1.1 share points in people aged 40-54 and down 2.9 amongst listeners aged 55-64.
