Early finish to cricket boosts X Factor and local dramas

Channel Seven saw an increase in viewers last night with the early finish to the first test on Nine helping to grow audiences for both The Secret Daughter and The X Factor.

Jessica Mauboy stars in The Secret Daughter on Seven

Jessica Mauboy stars in The Secret Daughter on Seven

The X Factor managed 732,000 viewers last night for the live elimination in the 7.30 time slot, after managing just 603,000 last week, as the early finish to the cricket on Nine saw it play a repeat of The Block in the same slot.

The Secret Daughter was the top non-news program overall last night gaining with 795,000 viewers for Seven, according to OzTam overnight metro ratings, up from last week’s 694,000.

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