AI, arrival of Amazon and Woolies’ loyalty drive to be addressed at Mumbrella’s Retail Marketing Summit
How artificial intelligence can improve a company’s bottom line, what retailers can do to future-proof themselves against Amazon Go, and how to implement and drive customer loyalty programs are the latest session topics to be revealed at Mumbrella’s Retail Marketing Summit.
New speakers for the Retail Marketing Summit: Adam Driussi, Ingrid Maes and Dr Tiberio Caetano
Joining the forum, Woolworths’ director of loyalty and data, Ingrid Maes, will co-present with data analytics firm Quantium CEO Adam Driussi on the strategic loyalty programs they have rolled out, including the supermarket giant’s rewards program.
On the topic of artificial intelligence (AI), chief scientist from machine learning specialist firm Ambiata Dr Tiberio Caetano, will separate the truth from the hype and offer advice on how brands can get started with AI/machine learning to improve their bottom line.
