Artline urges mums: Stop repeating yourself

Tim Burrowes

July 10, 2009 1:21

BCM Sydney has created a magazine campaign aimed at positioning Pelikan Artline’s permanent markers as the weapon of choice for exasperated mums trying making a point.

The executions all feature the message “Stop repeating yourself”.

Lynn Dewick, Pelikan Artline’s Marketing Manager sai: “It’s a fun concept and will definitely strike a chord with all Mums.”The campaign, which shows the markers on various surfaces, will run as full pages in womens’ magazines and newspaper supplements.”

Credits:

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

ad Advertising agency Artline BCM business

4 COMMENTS

Anette 10 Jul 09

Strong campaign!

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Rebecca 10 Jul 09

I really love it! So clever and so simple. As a Mum, I truly relate. Might go buy some Artlines right now.

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Peter 11 Jul 09

Simple, memorable, to the point, and requires no explanation – love it!

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Sharyn 13 Jul 09

I really like it, the beauty of any great idea is that is sets up a simple structure and invites people to build on it. I would like to see some CG element with this where mums could come up with their own ideas and submit them?

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