Asahi and The Monkeys launch Japanese-style claw machine
Beer brand Asahi has built a real-life Japanese-style claw machine that can be controlled via a smartphone anywhere in Australia.
Created by The Monkeys and interactive technology company Nakatomi, the Asahi Skill Tester uses sensors and back-end technology to translate smartphone inputs into claw movements and detect and dispatch prizes.
Nakatomi managing partner Benjamin Bray said: “Occasionally, we get the opportunity to bring to life an idea that’s beautifully simple, remarkably complex and heaps of fun.
“The Asahi Skill Tester is a testament to what’s possible when client, agency, and supplier pull together to realise their initial vision without compromise. The result — an incredibly delightful experience.”
Beer lovers can try their luck at the claw machine when they purchase a specially marked case of Ashai or two 400ml glasses at participating venues.
A unique code will give customers access to the machine to play via a live-streamed video for a chance to win. A Twitch stream of the mysterious machine will also operate 24 hours a day.
Asahi Super Dry marketing manager Marc Slater said: “The Asahi Super Dry brand is built on the thrill of unexpected experiences. And what could be more thrilling than playing a live skill tester while other Asahi Super Dry drinkers watch on?”
The Monkeys creative director, Adam Slater, added: “I’ve never had the requisite hand/eye coordination to operate a skill tester and win a prize. But I do enjoy an Asahi Super Dry. I’m looking forward to cracking one open and watching people from all over Australia have a crack at winning a prize.”
The campaign is live now across various channels such as OOH, on premise and social.
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