Asahi Beverages reviews Aussie creative roster, Clemenger BBDO and Droga5 on notice
Asahi is shaking up its local agency roster
Asahi Beverages is reviewing its creative agency roster in Australia, putting long-standing partners including Clemenger BBDO and Droga5 ANZ on notice.
Mumbrella understands Asahi Beverages is looking to consolidate parts of its agency roster, having issued a tender to a number of prospective creative partners at the end of last year.
The pitch means Clemenger BBDO is now defending one of the most defining relationships in Australian advertising history, Carlton & United Breweries (CUB was bought by Japan-headquartered Asahi in 2020).
