ASB’s top 10 most complained about ads of 2016, so far
It’s no surprise Meat & Livestock Australia’s Australia Day lamb campaign, which came under fire for promoting violence against vegans, finished high on the Advertising Standards Board’s ‘most complained about ads’ list; however, it failed to secure the #1 spot.
In all its various forms, Ultratune’s ‘Unexpected Situation’ series of ads was the overall winner – with a total of 781 complaints. Following closely behind was MLA’s controversial Lee Lin Chin’s ‘lambassador’ campaign ‘Operation Boomerang’ which attracted a total of 747 complaints.
Other ads to make top 10 most complained about list this year is Roadshow Films’ ‘The Conjuring 2’ trailer, Medibank Private’s ‘Health cover for every kind of family and individual’ ad and Brisbane lingerie company Honey Birdette’s ‘Room Service’ poster advertisement.
Ultratune’s ‘We’re Into Rubber’ Ad, which had ben reported for objectifying women, attracted the most complaints with 418. Meat and Livestock Australia’s recovery mission was the second most complained about advertisement with 376 complaints.
