ASB: You can’t shear a scantily clad woman like she’s a sheep
An ad featuring a woman in pink underwear being held down and sheared like a sheep has been ruled to be exploitative of women and degrading by adland’s watchdog.
The ad – on a flyer for livestock service Shear Ewe – features Norwegian downhill skiier Kari Traad.
One complaint to the Advertising Standards Body stated: “The leaflet depicts three male shearers shearing – the central shearer is shearing a woman removing her scanty pink jumpsuit while restraining her. The objectification of women the sexual positioning of the woman the representation of a woman as an animal and the restraint used were offensive. I actually thought this was someone’s idea of a sick joke.”
Baaaa, humbug.
“The Board considered that the representation of the woman as a sheep being shorn was irrelevant to the service advertised. The Board considered …”
Who gives a damn what “the board” thinks or says??
We, the people, have never authorised this rabble of wannabe totalitarians to operate as government censor, nor as arbiters of our cultural consumption.
Let the advertiser advertise. If he gets it wrong, his campaign will fail.
Our free speech is under serious threat at the moment, as media operators will attest.
It’s time for all of us to end our apathy and rise up in defiacne of these dangerous petty bureaucrats, whose power is defined by our apathy and spineless compliance.
Run it in New Zealand!
[Shakes head in disbelief]
I just want to know which century the “Board” think they are in, and if they should really be allowed out on their own.
sexual position? clearly she’s in a shearing position…. excactly the way a shearer would shear a sheep, so if thats sexual should we ban shearing as its sexualising the sheep?
Yeah…whose the shearer shearing her?
“Being held down ” ?? Olympic gold medalist Kari Traa is modelling her own wool underwear, looking quite comfortable. Looks to me like she is being held UP.
How is this possibly more suggestive than Kylie Minouge advertising her own slightly more sexy underwear ? http://www.kylie.com/news/2012/07/kyliefashion/
In the picture she could possibly be protecting herself from being attacked – suggesting that someone might want to rape her.
What does mUmBRELLA have to say about this, I wonder ?
Maybe the Aussies don’t like the fact that Kari is being “sheared” by a Kiwi living in Norway :):):) Go Neil and Kari.
Couldn’t agree with you more Anne.
I think its about time that we all took a nice deep breath and relaxed our shoulders, before sitting down to a nice cup of tea and talking this through.
We are grown up people, we all know that the majority of shearers are well built young men who are paid to take the wool from sheep as quickly and as painlessly as possible, and that there are rules about the humane treatment of sheep.
We are grown up people, we all know that art can choose to imitate reality, or not, and that it sometimes makes a little world of its own, in which to represent a story or an idea or a thought provoking situation.
We are grown up people, and we all know that anyone can read anything they like into anything they choose to manipulate, and if that includes forcing a left hand foot into a right hand shoe, or beggaring disbelief to support a piece of imposed political claptrap then it can be done with ease.
In my opinion, all the comments made about the shearing scene depicted on the flyer, are distorted, forced, twisted and utterly unrealistic in the extreme.