Ash Barty discovers the taste of being world number one in Vegemite campaign

Australian tennis player, and world number one, Ash Barty, is continuing her work as a Vegemite ambassador in a new campaign which has launched for the Australian Open.

The campaign continues the ‘Tastes like Australia’ brand platform, with Barty answering what ‘being a number one tennis player tastes like?’

Back in October Vegemite released limited-edition ‘Bartymite’ branded jars. This year, Vegemite has produced T-shirts in its iconic yellow colour with its logo replaced with the word Barty.