Ash Barty summons Pat Rafter’s hair in Aus Open Uber Eats ad

January 27, 2022 12:59

Uber Eats has launched its 2022 Australian Open campaign via Special Group, continuing its ‘This calls for’ campaign and featuring Ash Barty, Nick Kyrgios, and Tom Woodbridge.

The campaign features a series of videos with several different endings, with viewers able to scan a QR code to watch the different endings.

For one of the spots, Barty is playing on a court before experiencing a blackout. Before she can finish the line: “This calls for”; a voice-over informs her that it’s up to the viewer to decide.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics