Ashes Tests the winner in cricket vs tennis ratings battle
The Ashes Tests have so far smashed the tennis for six, ratings wise (Gemini)
An analysis of the first week of Australian Open ratings on Nine indicates the tennis has so far failed to draw as big a crowd as the Ashes cricket did on Seven.
Despite the Ashes cricket only being played on 18 days out of a potential 25, the much-hyped cricket series has smashed a lob from the tennis for six.
The data will be carefully analysed by advertisers, with one major media agency telling Mumbrella that, partly because of timing, many big and small brands think about buying both sports.
Ratings battle: Ashes cricket v Australian Open tennis
A quick analysis of the data starts with the magic millions. Getting over a million viewers in metro markets alone was no big achievement not that long ago. These days 1m average viewers nationally see the sales teams and the advertisers doing high fives in the office.
