Ashley & Martin in campaign to ‘bring back’ childhood favourites

Ashley & Martin, the medical hair loss centre, has launched a social media campaign asking people to submit videos, pictures and information about things they’d like to bring back – including anything from their favourite childhood cereal to their favourite TV shows such as 21 Jump Street and the original Degrassi Jr High.  

The Bring It Back campaign is awarding one winner $500 each week for their submission and has already handed out the cash prize to two winners. The first one was for a submission to bring back TV cartoon character Rainbow Brite and the second was to bring back sand animation show, A.E.I.O.U.

The campaign, created by Market United, follows on from the animated video series Ashley & Martin launched on YouTube called The Lovers, featuring two lonely strands of hair talking to each other about growing apart.

Richard Bond, Ashley & Martin CEO, said it currently spends 70 per cent of its marketing budget on TV and 1 per cent in social media – a figure he is looking to grow if the current campaign proves sucessful.

The company spends an estimated $5m a year on marketing.

This week, it is hoping to push the campaign further through an email blast to around 4,000 people – primarily men aged 18 to 39 years – who have shown an interest in adressing hair loss but are yet to sign up as Ashley & Martin customers.

It follows an earlier email marketing blast to around 10,000 consumers. The campaign is also being promoted through social media sites such as Twitter and Facebook.

The Bring It Back website features other suggestions of what people want brought back, including freindship bracelets, the Sega Mega Drive, The Ramones, Punky Brewster and her dog Brandon, Captian Planet and Fat Albert and the Cosby Kids.