ASX awards Yahoo!7 and Dianomi online advertising contract

October 7, 2014 12:55

The Australian Securities Exchange (ASX) has awarded Yahoo!7 and Dianomi exclusive advertising rights on its website following a competitive tender process, Mumbrella can reveal.

The contract was previously held by Fairfax and sees Yahoo!7 become the sales representative for banner advertising across the ASX network on both its desktop and mobile sites, while Dianomi takes over the sponsored links and re-engagement units at the bottom of the articles on the website, which claims to have 1.7m users a month.

Jonathan Steel, director of business development and partnerships at Yahoo!7 said the deal will also see editorial content shared across ASX and Yahoo!7 Finance. “For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market’s most well-respected finance brands is an exciting opportunity for our advertisers,” said Steel.

“Our advertisers can already reach an audience of more than eight million people across the Yahoo!7 network, and the ASX partnership will extend this reach even further in a new premium environment.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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